Moz Keyword Explorer also offers a Search Engine Results Page (SERP) analysis that shows a keyword's top-ranking pages, including its domain authority, page authority, and other factors. Among the features is the ability to get a keyword's estimated monthly search volume, its difficulty in ranking, and whether there's an opportunity to rank. ![]() With Moz Keyword Explorer, you can search for keywords and get valuable insights using an intuitive web interface. Much more limited in its scope than the well-reviewed Moz Pro, Moz Keyword Explorer is just one of the company's free offerings. Moz Keyword Explorer provides valuable insights to content creators, website owners, and SEO professionals. For assistance, Google offers the Webmasters Help Community, where you can connect and share troubleshooting and performance tips. It also alerts you of any website errors, including security flaws and crawl errors.įormerly called Webmaster Central, GSC is ideally suited for anyone new to SEO. The tool offers search queries, click-through rates, and other data. ![]() Google Search Console (GSC): When monitoring a site's performance in Google search results, nothing is easier than the free Google Search Console. Use the tool to create and run experiments to test different variations of your website pages to see which one performs better regarding conversions, engagement, and other metrics. The free tool helps you to personalize website content based on user behavior and data. Google Optimize: For A/B testing purposes, you'll want to check out Google Optimize. Nonetheless, there's plenty of information here to give a guide to popularity. You can access information on search volume, competition, metrics for similar words, and more.Īs noted previously, a word of caution about the Google Ads Keyword Planner is that the numbers provided are approximations, not exact figures. Google Ads Keyword Planner: With this excellent tool, you can identify the best keywords to target for your website. It provides insights into your website's traffic, visitor interaction, and how different pages perform. Google Analytics: This free web analytics tool helps you to track website traffic, user behavior, and other metrics. Some of the more popular free Google free SEO keyword research tools include: They are ideally suited for website owners and SEO professionals looking to improve their website's performance and search engine rankings. There wouldn't be SEO without Google, so it makes sense the company's free SEO tools make our list. ![]() It's Google, which means your data is used to make it more profitable, perhaps in ways you don't want
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